Sep
1
2008
Fewer and Less
The current debacle with Tesco changing the wording on their express checkouts really irritates me.
As far as I can tell, the wording has meant that a phrase which would have been understood by the entire english speaking world, “10 items or less”, has been replaced by the far more ambiguous, “Up to 10 items”.
“Up to 10 items” blows. Does that mean I can take 9 items or 10? It’s simply not clear. To match the meaning of the previous phrase clearly it would need to say “Up to and including 10 items”.
Not that it really matters either way of course. If I take 12 items through the express checkout, is anyone really going to care?
Grrr.





